Jonathan Attenborough
Financial Advisor
Profile Summary
I am a Chartered Financial Planner and began my career in financial services with Waymark in the summer of 2014 as a trainee adviser. Since qualifying as an Independent Financial Adviser in 2016, I have advised clients across the firm, building long-term relationships and working closely with a trusted network of professional specialists, including accountants and solicitors, to deliver well-rounded, joined-up financial advice. My work and client-focused approach have been recognised within the industry. I was shortlisted for Young Retirement Planner of the Year at the Retirement Planner Awards 2019 and have been featured among the Top Rated Advisers on VouchedFor for the past four years. During this time, Waymark has also achieved Top Rated Firm Status for five consecutive years. Outside of work, I enjoy spending time at home and abroad with my wife, enjoying good food and wine, and spending quality time with friends and family. I also play guitar in a band and support my hometown football club.
Investment & Financial Services Offered
Investments and Savings
Get help to potentially generate a better return on your savings, with a full range of investment options which could include equities, funds and bonds.
Pensions
Get help on making a plan for a comfortable retirement; whether it's starting a pension or understanding how much you should be contributing to one.
Retirement income (annuities, drawdown)
Get help understanding and evaluating annuities vs. drawdown, or discussing the other available retirement income options for you.
Inheritance Planning
Get help with planning your inheritance and understanding the tax implications of an inheritance you leave, or accessing an inheritance you have received.
Insurance and Protection
Get help to understand the best level of life cover, critical illness cover and income protection for you.
Who Jonathan Attenborough Works With
I work with a diverse range of clients, from individuals planning for retirement to professionals and business owners seeking tailored financial solutions. My clients typically value a long-term, relationship-based approach and want clarity, confidence, and control over their financial future. I particularly enjoy helping clients who are: Planning for a comfortable retirement Looking to optimise their investments and pensions Navigating tax-efficient strategies for wealth management Seeking guidance on protecting their family or business through insurance and financial planning I take pride in understanding each client’s unique circumstances, goals, and values so I can provide advice that truly works for them.
Investment Philosophy & Approach
I believe that successful investing starts with understanding your individual goals, risk tolerance, and time horizon. My approach is disciplined, focused, and tailored: I aim to build diversified portfolios that balance risk and return, while remaining aligned to your personal objectives. I prefer long-term strategies over reactive decision-making, ensuring that investments are resilient through market cycles. I focus on clarity and transparency, helping you understand not just the what, but the why behind every investment decision. Ongoing monitoring and reviews are key I work with clients to adjust strategies as circumstances change, keeping your plan on track to meet your goals. My goal is to give you confidence and peace of mind, knowing your investments are working hard for you while staying true to your financial priorities.
Qualifications & Professional Memberships
- Advanced Diploma in Financial Planning (APFS):
- AF1 Personal Tax and Trust Planning
- AF2 Business Financial Planning
- AF3 Pensions Planning
- AF4 Investments Planning
- AF5 Financial Planning Process
- Diploma in Regulated Financial Planning (DipPFS) R01-R06
Fees & Charging Structure
I believe in complete transparency when it comes to fees, ensuring there are no surprises throughout our relationship. Here's an overview of my fee structure: Initial Fees For our basic service proposition, the initial fee ranges from £3,000 to £10,000. For our higher-level service proposition, the initial fee ranges from £5,000 to £30,000. Ongoing Fees For the basic service proposition, our annual ongoing fee is 0.70% of the assets being managed, with a minimum of £1,750 and a maximum of £10,000. For the higher-level service proposition, the ongoing fee is a fixed fee that ranges from £2,500 to £20,000 annually. I ensure all fees are structured in the most tax-efficient way, and they are usually taken directly from a financial product to streamline the process for you. These fees are always agreed with you upfront, and we’ll make sure that you fully understand how they apply to your situation before proceeding with any advice.
Areas Served
Willing to travel to meet clients up to 40 miles from EC3M 7AT.
Frequently Asked Questions
Q: What types of clients do you work with?
I work primarily with high-net-worth individuals, business owners, professionals, and families who want proactive, strategic financial planning. My clients are often time-poor and seeking a long-term relationship rather than a one-off transaction.
Q: How do you charge for your services?
I offer clear and transparent fees. Initial advice is charged as a fixed fee depending on the complexity of the service, and ongoing advice can be a percentage of assets under management or a fixed annual fee. All fees are agreed upfront and in a tax-efficient way.
Q: How do you approach investment planning?
I take a personalised, goal-driven approach. I focus on understanding your objectives, risk tolerance, and timeline, then develop a diversified investment strategy designed to help you achieve your goals while managing risk.
Q: Do you provide advice on pensions and retirement planning?
Yes, I provide tailored advice on all aspects of retirement planning, including defined contribution and defined benefit pensions, retirement income strategies, and tax-efficient planning.
Q: Can you help with business owners or sports professionals?
Absolutely. I specialise in working with clients who have complex financial situations, including business owners looking at growth, exit, or succession planning, and professional sportspeople managing career earnings and long-term wealth.
Q: How often will we review my plan?
I provide ongoing advice and regular reviews to ensure your financial plan remains aligned with your life and changing circumstances. The frequency of reviews will depend on the service proposition we agree on.
Q: What happens if my financial situation changes?
I am proactive in monitoring your plan and will adjust recommendations if your circumstances or goals change, ensuring your strategy stays relevant and effective.