James Dennett
Financial Advisor
Profile Summary
At AS Financial, we take a different approach to financial advice. Our philosophy is simple, straightforward, and down-to-earth focused entirely on you, not the products. We specialise in mortgages and protection, and our qualified, knowledgeable advisors provide impartial guidance tailored to your individual needs. Every new client receives a free, comprehensive financial review, ensuring that any recommendations are fully suited to your circumstances. Our advice is holistic and personalised, cutting through the jargon to help you make informed decisions for today and the future. Whether it’s pensions, investments, mortgages, protection, or building a property portfolio, our friendly team of experts takes the time to understand your goals and provide clear, practical solutions. We also leverage the latest technology and research tools to ensure you receive the most up-to-date, effective financial advice available.
Investment & Financial Services Offered
Mortgages
“We provide guidance on all mortgage needs, from purchasing your first home to remortgaging or arranging finance for property investment.”
Who James Dennett Works With
AS Financial works with clients who value clear, straightforward, and personalised financial advice. Our typical clients include: First-time homebuyers – Individuals and couples looking for guidance on purchasing their first property. Homeowners looking to remortgage – Clients seeking the best mortgage options to suit their changing needs. Property investors – Individuals looking to grow or manage a property portfolio efficiently. Professionals and families – Those seeking protection solutions, investment guidance, or comprehensive financial planning. Clients seeking simplicity and clarity – People who want impartial, jargon-free advice tailored to their individual circumstances. Our clients appreciate our approachable, friendly team and the personalised service we provide, helping them make informed decisions for both today and the future.
Investment Philosophy & Approach
At AS Financial, our investment philosophy is simple: we put the client first. We focus on understanding your financial goals, risk tolerance, and time horizon to create tailored investment strategies that suit your individual needs. We believe in a diversified, long-term approach to investing, avoiding short-term market speculation and instead building portfolios designed to help you achieve your objectives over time. Every investment decision is made with care, ensuring it aligns with your personal circumstances and overall financial plan. Our advisors translate complex financial concepts into clear, actionable guidance, empowering you to make informed decisions with confidence. We regularly review and adjust portfolios to reflect changes in your goals or the market, giving you peace of mind that your investments remain on track.
Qualifications & Professional Memberships
- BA Hons Economics
Fees & Charging Structure
At AS Financial, we are committed to transparency and clarity when it comes to fees. All costs are explained upfront, so you know exactly what you’re paying before any advice is provided. Our fees are tailored to the service you require and may include: Fixed fees for specific advice or projects Percentage-based fees for ongoing investment or financial management A combination of both, depending on your individual needs We ensure that our fees are fair, clearly communicated, and represent value for the advice and service you receive. There are no hidden charges, and all fees are agreed in advance.
Areas Served
London
Frequently Asked Questions
Who do you work with?
We work with individuals, families, first-time homebuyers, homeowners looking to remortgage, property investors, and anyone seeking straightforward, personalised financial advice.
What services do you provide?
We specialise in mortgages and protection, and also provide guidance on pensions, investments, and property portfolios to give a comprehensive financial planning service.
How do you approach financial advice?
Our advice is client-focused, holistic, and simple to understand. We prioritise your goals and circumstances over any specific products, ensuring recommendations are tailored to your needs.
What is a financial review and why is it important?
Every new client receives a free, full review of their current financial situation. This allows us to understand your needs, identify opportunities or risks, and provide recommendations that are truly tailored to you.
Do you provide investment advice?
Yes. We create investment strategies that match your goals and risk tolerance, using a diversified approach designed for long-term growth and security.
Do you advise on protection?
Yes. We provide guidance on life insurance, critical illness cover, and income protection to help safeguard you and your family against unforeseen events.